Sharing a Dance

Over the past decade, the way we work, shop, travel, and do just about everything else has changed drastically. The arrival of Uber, Airbnb, Turo, and hundreds of other services has disrupted industries, modified cities, and altered lives. These companies have quickly grown into huge corporations and millions of people use and earn money on sharing platforms every day.
But why has the sharing economy grown so quickly?

There are many reasons, but two major ones are convenience and cost.  From the client’s side, most of us like to save money – we always look for the most affordable options.  Most of these shared platforms are able to offer lower costs to the consumer then conventional options.  For instance, using a ridesharing service is often cheaper than owning a personal vehicle and certainly cheaper than a taxi. This is true for hiring a freelance graphic designer to create a single logo rather than paying a large company to create an entire brand identity. By connecting customers directly to service providers, the sharing economy has made it more convenient and affordable to get things done.On the other side of the coin, we love to make money.  The shared economy has helped us optimize ourselves and our possessions to earn extra income easily.  Everyday people are now able to earn money by driving customers around the city, delivering food, renting a room in their home, having someone borrow their car, and doing just about anything else. Years ago, it was too complicated, stressful, and often impossible to earn an income without working for someone else. Today, however, the sharing economy has changed the rules.

Most brick and mortar businesses do not share their space, but this did not stop Jami Stigliano from DivaDance to find a creative solution to use a shared economy for her dance studio franchise opportunity.  Instead of paying a large overhead for a studio, along with start-up costs for renovations, signage and any furniture/inventory needed, she has approached children’s dance studios, community centers, and gyms to share their space for a fraction of their monthly rent.  This strategy has significantly lowered the start-up cost for new DivaDance franchise partners, along with decreasing on-going costs.  At $41,000 – to $56,000 start up cost, this low cost franchise opportunity is turning heads, already being featured in People and InStyle Magazine.

DivaDance has granted 16 franchise partners since 2017. “The clients have a fantastic space to dance in, while my franchisees enjoy having more money in their pocket without stressing over paying a large rent cheque each month,” Jami explains. The studios they rent are happy to have someone help offset their rent on off hours.  “Our franchisees get to do more of what they love, while earning a great income.  Everyone wins.”  Jami says.  Now that’s something worth dancing about.



American Franchise Journal

American Franchise Journal