Downsizing Diva

Downsizing + Moving Specialists for Seniors.

Downsizing Diva® was created by two entrepreneurs, Gail Shields and Karen Shinn, who recognized a growing need in Canada for helping older adults downsize, organize and move with care, compassion and, sometimes, comedy.

The driving force behind the Downsizing Diva brand is the strong corporate values, which translate into business success. “Your life. Your move.” is more than a slogan; for the Divas, it’s a core value that transcends everything they do for their clients.

Every day, 1,000 Canadians will turn 65 and will continue to do so for the next 20 years.

As Senior Move Managers, Downsizing Diva has two important goals: 1. To make it easier for older adults to move from a family home to a condo, retirement residence or care community. 2. To do this work with their clients, not to them.

Today there are 11 Downsizing Diva franchises in Ontario and opportunities for additional franchises across Canada to meet growing needs. All Divas share the same work ethic: a strong sense of service, compassion, dedication and, above all, they absolutely love working with seniors.