Philly Pretzel Factory

Where Better Gets Made.

Founder and CEO, Dan DiZio, grew up eating pretzels. He started selling soft pretzels in his neighborhood at age eleven, becoming a child entrepreneur with a sales team of kids from all around the town. After going away to school and missing pretzels, Dan partnered with his college buddy Len Lehman after graduation to found the original Philly Pretzel Factory store in the Mayfair section of Philadelphia. Dan and Len were inspired by their love for pretzels and experiences with the original Philly-based pretzel bakeries, so it was no surprise that their own pretzels were delicious! They held a deep respect for those founding fathers whose wholesale bakeries in the warehouses in-and-around Philadelphia fed the locals at all times of days. So opening their first Philly Pretzel Factory as an actual storefront was an experiment, a kind of “why not try this,” between the two. What resulted was a line that never went away, and a fan base always hungry for more! Now, after more than twenty years of twisting, Philly Pretzel Factory is over 160 stores strong and making things better as we grow into additional states every year.