The Camp Transformation Center
The Camp Transformation Center is a radically different type of gym franchise. Founders Sam Bakhtiar and Alejandra Font realized that while everyone knows what it takes to lose weight – eat healthier and work out more – millions of people struggle to get results. They believe that in this era of skyrocketing obesity, there is a better way to help the massively underserved audience.
Their pitch was simple: challenge people to lose 20 pounds in 6 weeks. Form group classes of challengers’ and have them work out 5 times a week for 6 weeks. Pair a high-intensity, interval workout with meal planning and a ton of positive emotional support. Track everyone’s weight progress publicly in the gym. Convert them to members if they succeed so they have clear incentive to hit a realistic and short-term goal.
The Camp Transformation Center is a low-investment fitness franchise with a simple business to manage. The franchisor handles lead generation for franchisees removing the most difficult piece of gym ownership. Franchisees get substantial numbers of interested customers and spend time signing people up rather than marketing and advertising.